“The opening attracted a crowd that you would expect just by reading the description. The ratio suits vs. jeans was about 25:1. I think service designer need to be in these kind of surroundings. Like Larry said, they need to step forward to the playing-field. Being at these events also keeps you connected with the rest of the world (the non-designers). We truly need those guys who eat the business side of services for breakfast!” (31Volts)