Annual state of UX affairs: growth, stagnation, or decline.

“(…) it shows that organisations that aim to use human-centred design to lead their markets and capitalise on the potential of digital technologies do so by creating empowered, appropriately-staffed UX operations. And for all the companies still sprinkling a little UX on existing processes? Well, don’t expect to change the world. Or your industry. Or even stave off the competition. It’s a digital world we’re living in, and UX design will be an integral part of it for a long time to come.”

Leah Buley a.k.a. /leahbuley | @leahbuley ~ Creative Bloq ★