Adaption is the strategy of survival.

“After 17 years in the profession of User Experience—the past 10 in consulting with enterprise customers over a wide range of industries—amidst all these swirling pontifications about the demise of User Experience, I can confidently add my resounding support for the continuation of the profession of User Experience. Organizations will always need people who focus on how other people interact with technology and products. Of course, there is no doubt that we will have to adapt, but to what do we need to adapt?”

Baruch Sachs a.k.a. /baruchsachsuserexperience | @basachs ~ UX matters ★