Look-and-feel designers: “Look at how great our usability lab is. All our products and services have great usability.”

“In this editorial, I focus on the inherent conflict of interest that design agencies have when they are responsible for evaluating their own design work, what can be done to mitigate this problem, and the implications for the UX community. I define a design agency as a consulting firm that is hired to design (from a visual and interactive perspective) digital products.”

(Bill Albert ~ Journal of Usability Studies) ★