After the dilemma of the innovator, we have the one of the designer.
“If you have ever worked on a design project or any other open-ended, ill-defined problem, you’re familiar with the designer’s dilemma. It works like this: at the beginning of a project you have a lot of freedom to take the design or project in many, possibly infinite, directions. But you also don’t know that much about the problem or the potential solutions, so making decisions during those early phases of the project of the project is challenging because your level of knowledge is low.”
