Online everybody is a persona, low- and high-fidelity.

“The more we invest in our personae, the more present they become in our work—and the more our ‘usability culture’ begins to resemble an honest-to-goodness culture. Ultimately, I can envision a style of work that bears some resemblance to many traditional societies’ casual relationships with their pantheons, in which our personae influence most of what we do and crop up in our conversations, jokes, and collective memories.”

Sasha Akhavi /sasha-akhavi ~ Boxes and Arrows ★