HCI and UX connected to the business world.

“The majority of business versus UX design choices are influenced by a combination of market megatrends and sales distribution channels. Within this context, the trade-offs vary by industry. The design constraints placed upon an FDA-regulated mobile health solution cannot be compared to those of a chat app for teenagers that blocks parental access. However, the requirement for high-quality UX has become universal to achieve success across all distribution channels and industries. Therefore, every digital product or service requires a UX strategy that considers the business dimensions described here and more. Doing so optimizes for a high-quality user experience in conjunction with the best commercial outcome possible. Finally, it needs to be loudly emphasized: Even the most exhaustive UX strategy must be frequently revisited because the underlying market megatrends and constraints evolve continuously to disrupt the most carefully crafted plans of mice and men.”

Daniel Rosenberg a.k.a. /danielrosenbergux ★