Up to the next two decades of the field of ‘previously-known-as-UX’.
“The book started serendipitously in the mid-’90s era of dial-up when acclaimed magazine designer and typography sage Roger Black, who is credited with the design or redesign of Rolling Stone, the New York Times Magazine and Esquire, along with websites like Barnes & Noble’s, approached Krug about a possible book deal with Macmillan Publishers. At the time, the two had been consulting for @Home Network, one of the country’s first high-speed cable internet service providers. They were close colleagues who admired each other’s work — Black the graphic design sage and Krug the usability pro.”
