“In many of my columns, I have touted the importance of persuasive, or influential, content and shared relevant theories and arguments, sprinkling in some practical tips and examples along the way. This column brings together a collection of practical tips, or recipes, for persuasive content. My goal for these recipes is to help anyone who touches content to bake in some influential goodness. Because of my background and experience, these recipes have an English-speaking American flavor, but I think they are a useful starting point for international content, as well.” (Colleen Jones – UXmatters)