Reuse was the holy grail of code, now of content.

“(…) reusing text where you would have been writing substantially the same text anyway is clearly the right thing to do. But taking all the various ways in which you might express an important idea and combining them into one expression is a bad idea. Your idea will have more impact and more reach if it is expressed in different ways and in different media for different audiences, different purposes, and different occasions.”

(Mark Baker a.k.a. @mbakeranalecta ~ Every Page Is Page One)