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Designing for reading experiences is so much more than ‘just’ typographical design decisions.
“Journey mapping brings understanding of what customers are feeling, thinking and doing at any given point in time when interacting with a service, and recognition of how that may change over time.”
(Jason Santa Maria a.k.a. @jasonsantamaria ~ A List Apart)
“When web content helps users focus on sections of interest, users switch from scanning to actually reading the copy.”
“With the rise of Web fonts as well as affordable hosted Web font services and ready-made kits, typography is reclaiming its title as design queen, ruler of all graphic and Web design.”
(Marko Dugonjić a.k.a. @markodugonjic ~ Smashing Magazine)
“The lesson here is twofold. First, good typography has a clear impact on the mood of the reader. People who are reading a well typeset page are more engaged in the experience and find that time flies by faster. Second, research has shown that positive mood improves creative problem solving, and since typography can be used to influence mood, it is possible that good typography also has direct effect on our productivity, at least in the sphere of certain creative tasks. Good typographic design then is not just a way to communicate the character of your text and strengthen reader engagement, it could boost their cognitive performance, too.”
(Dmitry Fadeyev a.k.a. @dfadeyev ~ UsabilityPost)
“The invention of the tablet PC has created a new medium for book publishing. Interactive books are everywhere, and have revolutionized the way people consume the printed word. With the recent software available to allow easy creation of interactive books and with the race to bring these products to market, there seems to be a more and more dilution of quality and a loss for the meaning of interactivity. When publishers create new eBook titles or convert a traditional printed book to a digital interactive eBook, they often miss the added value this new medium can provide.”
(Avi Itzkovitch a.k.a. @xgmedia ~ UX Magazine) ~ courtesy of vanderbeeken
“When you have fantastic and original content, ensuring the best possible reading experience is critical to keeping and building your audience. The following practices will help you design your content in a way that improves the experience for readers.”
(Martha Rotter a.k.a. @martharotter ~ Smashing Magazine)
(Barry W. Cull ~ First Monday, Volume 16, Number 6)
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