Object think helps any designer tremendously.

“That’s OOUX: putting object design before procedural action design, and thinking about a system through the lens of the real-world objects in a user’s mental model (products, tutorials, locations), not digital-world actions (search, filter, compare, check out). We determine the actions after first defining the objects, as opposed to the traditional actions-first process that jumps straight into flows, interactions, and features.”

Sophia Voychehovski a.k.a. /sophiav | @sophiavux ~ A List Apart ★