It’s the answer that matters.
“User feedback is a vital input for product development. But to maximize the effectiveness of your user research, it’s necessary to ask the right questions. Before talking to your users, think about the overall objective of the research: What do you want to know? Do you want to find out if a certain feature is useful? Or are you trying to learn what problems the user is facing? At this point, focus on the overarching theme of your research, and not specific questions.”
