“An overall good user experience is an essential aspect for creating a successful website. The term user experience seems to be a popular trend recently, but how can we describe user experience and how can we make sure to offer enough of it on our websites? To keep it simple, user experience describes how users perceive a website, what kind of emotions they have when visiting a website, and whether or not they are motivated enough to return. This subjective experience is in a large part based on the visual appearance of a website.” (Sabina Idler ~ DesignModo)