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Left and right, in brain and heart.
“Every so often psychologists change their minds about what drives human behavior. Early in my career, psychologists claimed that people made rational decisions. Today, thanks to neuroscience, the prevailing view is that we make irrational, emotionally-driven decisions.”
Color, it only exists because of humans. No color without the eye.
“Learn how to build color palettes that command user attention, speed-up task completion, and evoke the right emotions. Our color psychology guide covers color theory, the psychology of color and practical applications for interactive design and UXD.”
Brian Cugelman, Rena Cugelman & Friends ~ Alter Spark ★
Too bad design is only referring to the perceptual, the visual, the veneer so to speak.
“Every project you complete connects with users in some way. The design communicates a message and a tone. The emotional tone is what we are going to take a deeper look at and try to better understand.”
(Carrie Cousins a.k.a. @carriecousins ~ Design Shack)
“Color is infinitely shifty. It’s unstable in the presence of nearby colors. It’s vulnerable to tricks of the light. It acts like it’s moving when it’s not. It can act like it’s there when it’s not. Put another way, color is subject to a thousand kinds of distortion as it travels from an object, through light, through your eye to your (acculturated) brain. Yet the tricky, interwined science and art of color perception still goes under-appreciated.”
(Jude Stewart a.k.a. @joodstew ~ Design Observer)
“Proper use of color can enhance the user experience of any design as color affects humans psychologically, physiologically, and emotionally. (…) Remember that user experience is overarchingly affective. Both objective and subjective evidence supports the concept that color affects humans psychologically, physiologically, and emotionally. Importantly, these effects come wrapped in cultural contexts. This means that the reactions that color evokes in us can change depending on the culture or cultures in which we were raised, currently reside, or are currently acting as a user. Selecting and using color with thought, purpose, and care can enhance the user experience. We would love to hear your experiences with color use and choice in your designs. Please write your comments below. Until next time, please enjoy the experience.”
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