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Data to steer and predict human behaviour.
“UX designers have a variety of problem-solving techniques at their disposal, but the use of these resources must be lead by research-driven insights about users. Without user-centered data, UX designers are forced to rely on intuition and experience for guidance. Why is that a problem?”
Micah Bowers a.k.a. /designmicah ~ Medium ★
Re-inventing UX design for new technology waves.
“Through machine learning and artificial intelligence, organizations can use big data to predict our next actions – sometimes even better than we can predict them ourselves. The implications of big data are enormous—enabling us to view suggested products while on a retailer’s Web site, receive recommendations to connect with people who we might know on social-media sites, and benefit from smart IoT devices that gather data from us and those who are similar to us, then act accordingly. Organizations in the healthcare and financial arenas use big-data systems to spot potential adverse events, while also pinpointing scenarios that can bring increased profits and positive outcomes.”
Janet M. Six a.k.a. /janetmsix ~ UXmatters ★
Ethics, the new unique selling point of design.
“As the user experience professional, when the business wants to let videos wander (in other words, business leaders or other well-intentioned team members want to use the video in a way that the participant didn’t agree to), someone must serve as gatekeeper. Whenever these moments occur, our UX Cassandra role should compel us to represent not only our users’ need for great user experience, but for proper ethical handling of their participation in our experiments. Each of our new tools provide ethical challenges. We have an obligation to consider their challenges and address them as seriously as we do with our live participant studies or any of our methods.”
Josephine Scott a.k.a. @josies ★
The force of the numbers gets stronger and stronger.
“So where did things go wrong? Or more importantly, how can we get them right? Surprisingly, the answer does not lie with design. It lies with data.”
Knowledge at Wharton courtesy of @anous ★
Evidence-based design for the experiences of the customer. But how to get answers from a tsunami of data.
“Although big data has been a huge focus of industry discussion for quite some time, most large corporations have not yet embedded a framework into their operations that would let them harness its real potential.”
(Shefik Bey ~ UXmatters)
Data can provide evidence for design decisions.
“Today, the agenda of business is being defined by these two forces: massively available information and new models of individual engagement. In fact, experience design is rapidly becoming a de facto element in contemporary business strategy.”
(Paul Papas a.k.a. @papasgbs ~ Wired)
Creating meaning, making sense and telling a story with information design.
“Being able to see a single graphic that represents a complicated thing makes people’s cognitive load a little easier.”
“So, a big but sincere request to everybody who’s making analytics or stats apps, either standalone or as part of a larger app: Please throw away the dashboard. I know they demo well and look great in investor pitch decks or screencast videos. But they don’t actually help me make decisions, or get better at what I’m doing. And that’s the only reason I’m measuring something in the first place.”
“Here we have described big data analytics as an emerging type of knowledge work, with plenty of opportunities for study and productivity improvements. However, even for those who are not interested in this form of knowledge work, big data analytics cannot be ignored: It’s an important new avenue to learn about how people interact with computing.”
(Danyel Fisher, Rob DeLine, Mary Czerwinski, Steven Drucker ~ ACM Interactions)
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