“A 25-year veteran of the design and technology industries, Terry Swack hopped on the Internet bus a little earlier that most of us. As founder, in 1994, of web strategy firm TSDesign, and later Green Building Blocks and BlueEgg, she has witnessed firsthand consumers’ enthusiasm for (and resistance to) adopting new green products and technologies. She now heads up Clean Culture, a customer experience research and strategy consultancy focused on making clean tech and sustainable products more understandable and desirable. We asked Terry how the concept of user experience has helped shape her approach to product design.” (Sustainable Life Media)