“Strategy06, the second annual IIT (Illinois Institute of Technology) Institute of Design Strategy Conference, took place at the Museum of Contemporary Art in Chicago (MCA), Illinois, on May 17 and 18, 2006. The organizers characterized this conference as ‘an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage’.” (Pabini Gabriel-Petit – UXmatters)