Book excerpt – “Like a cross between a touring rock entourage and a commune, USCO was more than a performance team. It was a social system unto itself. Through it, Brand encountered the works of Norbert Wiener, Marshall McLuhan, and Buckminster Fuller – all of whom would become key influences on the Whole Earth community – and began to imagine a new synthesis of cybernetic theory and countercultural politics.” (Fred Turner – EDGE)