Like we believed for years and years: UX is the success factor of products, services, and organisations.

“Incorporating UX allows startups to spot failures fast, scrap bad ideas, and stay lean. In the startup world, time is of the essence and correctly implementing UX practices allows startups to save a lot of time. User experience is a cyclical process; it always needs refinement and feedback to get better and better. Startups that are incorporating UX from the beginning have a clear understanding of where the field sits in relation to their build process, thus making them more efficient. They iterate faster, have higher adoption rates, and have happy, diverse customers.”

Ayesha Saleem a.k.a. @ayeshabydesign~ The Magazine of the User Experience Professionals Association ★