“Economists, capitalists, entrepreneurs, public servants and policy makers are on their way to recognize the new source of (economic) value, ‘human experience’ and the designers are delivering the tools & mindsets to create them. Great times for designers and design thinkers, great times for a new kind of multidisciplinary collaboration of formerly opposed mindsets, great new business and public service opportunities and a great moment in human development and history.” (Sylvain Cottong ~ ServiceDesign.lu)