Simultaneous triangulation: Mixing user research & data science methods

Using DataSci (quant) to get meaning out of UsrRes (qual).

“Simultaneous triangulation is an incredibly powerful tool to generate comprehensive and verified findings. If you only use one method, you could end up with blindspots. If you employ methods sequentially rather than simultaneously, you could run into unexplainable contradictions, like we did at first. The solution is simultaneous triangulation. Next time you have a complex research question, consider using the three-step process to mitigate blindspots and turn discrepancies in learning opportunities.”

Colette Kolenda and Kristie Savage ~ Spotify Design

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