“There is increasing interest in the simplification of information technology (IT). The IT industry is recognizing the need to simplify software technology as businesses express their increased interest in governing the return on their IT investments. Two goals are surfacing as explicit mandates to which all software vendors are responding: (1) lowering the skills required of software users and (2) increasing their productivity. Although this simplification mandate is most essential to small- and medium-sized businesses, where people with high-end technical skills may not be affordable, an awareness of the damage complexity inflicts on users is spreading to the enterprise market as well. Commoditization pressures make it necessary for the IT industry to reduce skills requirements as well as service and maintenance costs.” (Lucinio Santos – UXmatters)