“Mention service design to your UX colleagues and you may find yourself unwittingly engaged in a game of Buzzword Bingo. Whether you call it ‘service design,’ ‘holistic design,’ ‘multi-channel experience design’ or ‘cross-channel design,’ chances are you’re all talking about the same thing. And your next challenge is defining exactly what you mean when you say ‘service design.’ The field of service design is still young and evolving. And its interdisciplinary nature makes it difficult to define. In fact, (…) no common definition of service design exists.”

(Megan Grocki a.k.a. @megangrocki ~ UX Magazine)