“Service design is a relatively new field of expertise: it has mostly developed over the past 20 years. The deepest roots of both design and service design are in arts, crafts, and organised planning. Later the actual concept of design and many of its sub-areas, such as architecture and jewellery as well as textile, furniture, and graphic design, started to emerge. Then service business development, service marketing, industrial design, as well as ergonomics, interaction design, usability design, and information design grew out from the thick root of design.”

(Tuomo Kuosa & Leo Westerlund ~ Servicedesign.tv)