“Researching the users of your product is extremely important in making it more popular, more profitable, and more compelling. But companies make products, not user research teams. A company needs more than data about its users; it needs to be able to take that knowledge and act on it. Unless the benefits and techniques of user-centered design and research are ingrained in the processes, tools, and mind-set of the company, knowledge will do little to prevent problems.” (Mike Kuniavsky – Usability News)