Page turning versus scrolling. Except for snippets.

“While modern webpages tend to be long and include negative space, and users may be more inclined to scroll than in the past, people still spend most of their viewing time in the top part of a page. Content prioritization is a key step in your content-planning process. Strong visual signifiers can sometimes entice users to scroll and discover content below the fold. To determine the ideal page length, test with real users, and keep in mind that very long pages increase the risk of losing the attention of your customers.”

Therese Fessenden a.k.a. /tbfessenden | @TBFessenden ~ Nielsen Norman Group ★