Reliability and Validity: Ensuring a Foolproof UX Research Plan

I rather go for a full proof research plan.

“Both reliability and validity are necessary ingredients for determining the overall success of a research project (…). Let us now see how we can estimate the reliability of our research findings and ensure the validity of the methods used in our research plan.”

Pallabi Roy Singh a.k.a. @pallabi1220 ~ UXPA Magazine 20.2

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