“Wireframes are in fact the first design iteration, and this overlap of visual design can be uncomfortable for teams. However, denial is not the way to fix this issue. Good collaborative relationships should make this overlap an opportunity to reduce work, not fight over ownership. Concern that wireframe might be mistaken for a visual design, or worse, be criticized for lacking design, may be holding the entire project back. It is much easier to communicate within the project team than the outside audience. Consider ways to make the transition as smooth as possible, for example having the wireframe be designed to import into the designer tool without retyping all the text.” (Stephen Turbek – Boxes and Arrows)