Also, including a conversation with Peter Morville at SXSW 2006 Studio SX – “At the crossroads of ubiquitous computing and the Internet, the user experience is out of control, and findability is the real story. Access changes the game. We can select our sources and choose our news. We can find who and what we need, when and where we want. As society shifts from push to pull, findability shapes who we trust, how we learn, and where we go. In this thought-provoking talk, best-selling author Peter Morville explores the future present in mobile and embedded devices, GPS and RFID technologies, search algorithms, findable objects, evolutionary psychology, and the long tail of the sociosemantic web.” (SXSW 2006 Interactive)