“Interface utopia is either invisible or enhances the information or experience. After all, that is the purpose of the interface in the first place. The interface is simply a medium, one that should be as inconspicuous as possible. Due to the limitations of technology, we have become conditioned to believe that the interface is both something that we need to be aware of and a tangible part of an experience. That is simply not true.” – (Dirk Knemeyer – Thread Inc.)