“As a UX designer, understanding what contributes to a great user experience, how to define who users are, what their mental models consist of, and what kinds of interactions encourage them to succeed—all of these things make me happy. But the thing that makes me the happiest is spending time riding my Moto Guzzi Breva 1100—a rare, handmade Italian motorcycle. For me, it’s the ultimate user experience.” (Joe Sokohl – UXmatters)