“The way people think about the World-Wide Web (WWW) has implications for the way that they navigate it. In this paper, we discuss the nature of people’s metaphorical conception of the WWW, as gathered from interviews with beginning and experienced web users. Based on linguistic data, we argue that people naturally think of the web as a kind of physical space in which they move, although information on the web is not physical, and web users do not actually move. Nevertheless, such metaphorical thought is motivated by the same basic image schemata that people rely on to mentally structure everyday life.” (Paul P. Maglio and Teenie Matlock 1998) – courtesy of iai digilib