“So one thing I encourage people to do is to try to categorise the data in other words gee it seems like there is a lot of queries here about physical places, maybe our organisation has different offices or campuses or different buildings, look for things that seem to be people or different topics that emerge what you start doing is that you force yourself to get very close to the way users are thinking because you are looking at what their needs are, and actually it is a good way of looking at what sort of metadata your site ought to have and what kinds of content type people seem to be asking for and it might even help you do things like prioritise your next content migration because you start getting a sense of what are the really important content types that people seem to be requesting when they are searching so there are other things which you might delve into.” (Boagworld)