“You’ve tried it all. User personas as posters, ala Alan Cooper, hanging on the office walls. User personas as cardboard cutouts, sitting at the conference table with you and your client. User personas as glossy deliverables. As paper mâché projects. As collages, comics, mood boards, Word documents, lists, charts, and just regular conversations. Through all your attempts to bring user personas into your project, one thing remains consistent: user personas are hard to get right. And even if you get them right, they’re even more difficult to integrate into your day-to-day process.” (Liz Danzico – Boxes and Arrows)