“The project is about developing a web based measurement tool to measure emotions during interactions with websites. This is a long sentence with many important words, but it’s basically about an appliance that helps web designers improve the user experience. A better experience will satisfy the user and will most likely improve his or her thoughts and certainly feelings about the owner of the website. All of this results in trust, loyalty, credibility, profitability and returning customers that are willing to purchase products.” (Kevin Capota – Design & Emotion)