“Lean strategy in UX design means getting to a simple, actionable statement about what problem we are going to solve for the user as soon as possible, so that the design process can proceed. In fact, lean strategy often happens in concert with design, enabling us to be more adaptive and to more easily apply our thinking to our designs. It’s about being less precious and profligate with our decks and deliverables, freeing us up to bring greater clarity and focus to our ideas. It’s strategy in motion, pressing us forward rather than holding us back until everything has been figured out and proven with mathematical certainty.”

(David Gillis a.k.a. @davegillis ~ UX Magazine)