“(…) usability professionals use their budgets to run usability studies. That is, when given money, they immediately start setting up usability programs to solve particular problems. This shouldn’t surprise anyone because many usability professionals think the value of usability is derived entirely from the results produced through usability tests. Most people think usability is synonymous with usability testing. It isn’t, and this misconception frustrates me.” (John S. Rhodes – Boxes and Arrows)