“(…) findability is only one of many qualities that can be designed into an information architecture, along with accessibility, credibility, desirability, and usability. Sometimes, it’s more important for a product to be attractive. Sometimes, companies rely more on push than pull. But as the Internet increasingly puts the customer in control, making it easy for your people to find your products and your support content becomes a top priority. And as ubiquitous computing propels us toward a massive, networked transmedia environment, findability will only become more important and challenging.” (infonomia)