“Everybody wants to design for good use experiences, but not many seem to know exactly what that means once we move beyond usability and usefulness. In this presentation, I introduce the notion of experiential qualities, which refers to attempts to characterize what ‘good use’ means for different genres of digital products and services. Two experiential qualities are introduced in more detail: (1) Pliability: the sense of captivating and malleable information in interactive visualizations, and (2) Fluency: a desirable characteristic in situations of multiple media streams fighting for the user’s attention.” (Jonas Löwgren – FromBusinessToButtons)