“The setup for this study was similar to that for any typical usability study. We invited people to participate in one-on-one sessions with a moderator and asked participants to complete a series of tasks while using the think-aloud protocol. Project team members, including designers and business sponsors, watched from another room. We wanted to gain the best possible understanding of the entirety of the proposed user experience, including branded words for labels, information architecture, and categorization. Therefore, during the course of the sessions, I asked participants to describe what they expected to see in a section or on a page behind a link before they clicked it. I thought this would help me to understand the users’ mindsets coming into the experience.” (Michael Hawley ~ UXmatters.com)