“Information surfacing is to interaction designers what information hierarchy is to graphic designers. (…) Conceptual models are nothing new, but often become unintentionally obfuscated during the design processes. The design team, often dazed and confused, struggles to figure out why the product is now cluttered and unintuitive. A design thinking method I call ‘information surfacing’ helps to remedy this problem. Information surfacing involves the prioritization of UI elements with an intent to manipulate user engagement.”

(Ernest Volnyansky a.k.a. @ernestvo ~ UX Booth)