UX culture eats…
“The concept of strategy can be fuzzy at best. And the word strategy tends to hold a different meaning depending on who you’re talking to. Jim Kalbach says that strategy needs to show causality. He defines it as a hypothesis of a desired position, and a belief about how you’re going to succeed and overcome challenges.”
(Jim Kalbach a.k.a. @jimkalbach ~ Brainsparks)
