“Well, first of all let’s get rid off the word user and let’s talk about people. Because user implies something totally internal: I’m a user, I want to use this machine, so let’s use it. This is a utilitarian/task cognitive approach to interaction design, a rather medieval kind of approach. If you talk about people, what they are and what they do in their daily lives, there are so many opportunities to discover… so users will not evolve, they will die out, but people will remain and I would like to talk about their lives and conquests.” (I’m not a user)