“While emotional design isn’t currently in scope of many (corporate) interaction design projects, it should be. Because interaction design is about how it works. You can interpret this in many ways, but we think ‘how it works’ also means what your product ‘does’ with the user, i.e. how it feels. In this article I’ll give you an idea of the potential of emotional design. We’ll be looking at copywriting and visuals but especially looking at interaction, since we’re interaction designers.”

(Flin Nortier a.k.a. @flin84 ~ The Next Web)