Getting results out of research. No results are also results.

“To move from your research findings to product changes, you should set yourself two main goals. First, to effectively communicate your findings to help your audience process them and focus on next steps. Secondly, to follow through by proactively working with stakeholders to decide which issues will be addressed and by whom, injecting yourself into the design process whenever possible. This follow-through is critical to your success.”

Cindy McCracken a.k.a. /cindy-mccracken | @cmccracken ~ UX mastery ★