UCD mantra: “Don’t listen to them, but watch them.”

“It’s common in our field to hear that we don’t get enough time to regularly practice all the types of research available to us, and that’s often true, given tight project deadlines and limited resources. But one form of user research – contextual inquiry – can be practiced regularly just by watching people use the things around them and asking a few questions.”

(Will Hacker a.k.a. @willhacker ~ Boxes & Arrows)