“In this article, experience is described as interpretation, and semiotics are applied to analyze the new wearable augmented reality product, Google Glass. Various readings of Google Glass are offered, and a prediction is generated which implies that through drawing on the traditional syntax of spectacles (eye glasses) a greater user group will be reached including not just technology leaders or adventurers, but also technology laggards. Experience takes place before, during, and after technology usage, and by making new devices more familiar to the target market, there is increased likelihood that user experience will be positive.”

(Rebekah Rousi ~ UX magazine)