“In this article, I want to share some thoughts about user experience design, UX practice today, and its parallels to industrial design practice. In efforts to continue the conversation about the true fit of UX as a growing specialization, I will attempt to position it within the landscape of established design disciplines. I will also to raise questions and considerations to entertain as UX emerges from its software-related origins and grows into strategic leadership across design disciplines. This is neither a manifesto nor a hard-lined stance on UX; rather just some ideas to help carry the collective discussion forward.” (Mark Baskinger – UX Magazine)