“The Roman philosopher Cicero stated, ‘Never go to excess, but let moderation be your guide.’ The trouble is, even though people have repeated this particular quotation over the past couple of millennia, our clients often push the limits excessively—beyond moderation—for both content and presentation. As a UX professional, how do you demonstrate to your clients the benefits of moderation in user experience? You show them.” (Keith LaFerriere – UXmatters)